RITA'S JEWELRY INC.

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A diamond's quality depends upon the four "C"s, which are Color, Clarity, Carat Weight and Cut. These four categories are considered the universal standards in evaluating the beauty of a diamond. Color:Diamonds range in color from colorless to yellow. Clarity:Most diamonds contain very tiny natural birthmarks known as inclusions. Carat Weight:This is the weight of the diamond measured in carats. Cut:Cut determines the fire and brilliance of the diamond.

Gemstones have always fascinated mankind. In former centuries they were reserved for the ruling classes only. Today everybody can afford beautiful stones for jewelry. Precious stones for sale, especially if one includes those in so-called costum or fashion jewelry, are so numerous that it is hardly possible for the layman to survey or judge what is available.

(See Colored Stones for details)

Pearls: Man's oldest gem and woman's favorite. Perhaps no single jewelry category in recent years has achieved such stunning growth and significant improvement. It is now possible for women of every income level to put together a wardrobe of fashionable and stylish pearl jewelry. From the luxuries of South Sea and Tahitian pearls to the moderately priced and appealing freshwaters, pearls are now available in a huge range of natural colors, in perfectly round or fancy shapes. This season, the best pearl jewelry reflects all the popular trends: black and white combinations, designs with the element of movement, clusters or multi-strands of small pearls making a dramatic stament. Seeking the perfect gift? Think style and versatility: an ultra-long rope  of pearls that can be twisted, wrapped, clipped or layered to create a variety of looks that will enhance any outfit.

(See Pearls for details)

Unlike other types of jewelry, a watch tells far more than time and its role is unique to every consumer. For some, a watch is an essential part of everyday dress, durable, dependable and accurate to the second. For others, a watch is a specialized piece of equipment suited for a particular sport or career. Timepieces to satisfy these customers demand durability and versatility, often with multiple functions such as chronographs, dual time zones, compasses, etc. To other consumers, a watch is a status symbol, an internationally known brand that exudes quality, elegance and taste. For many others, however, a watch is a fashion statement, chosen for its design and color and worn as an accent for the latest clothes.

(See watches for details)